This review and giveaway was made possible by Double Duty Divas and Febreze. I was compensated for my participation in this campaign. My opinions are my own and not by any means influenced by any other part.

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Are you familiar with the Noseblindness concept? Ever heard of it? A few days ago I was given the opportunity to participate in a fun, yet educational campaign from Febreze products that introduced me and a couple of my friends to the Noseblindness concept and educated us about Febreze products and how Febreze can help you get rid of the #Noseblind problems in your home.

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I always knew that people get accustomed to scents in their home, their cars, and the smell on their clothes and as part of the campaign we tested this concept…How? I participated in a fun and fragrant Febreze campaign to be part of a nose blind test.

I received my Febreze noseblind test kit to start with the experiment. Inside the box I found two envelopes; one was to be opened right away, the second one to be opened later…Also in the box I found a series of Febreze products and all of them featured the their new fragrance the Meadows and Rain… This is probably my favorite Febreze scent so far, but let’s get on to the test.

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The first thing I had to do was invite a couple of friends come over for a movie night. Then each of us filled out a survey. I then dropped a couple of theater style microwave popcorns in the microwave and soon enough, the whole place smelled like a movie theater…I live in a condo, so I have limited living space and smells spread throughout pretty quickly in our place… we filled out another quick survey and then proceeded to start watching the movie.

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So once we were all set with popcorn and drinks, we sat down to enjoy a movie. Once we were done with the movie, it was time to complete another survey and then it was time for the #noseblind assessment. Once that part was done, we talked about what we learned during the process and finally filled out a quick feedback.

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I must say this was quite interesting. I have always thought that some people had no sense of smell, I mean it had to be impossible that they could not smell certain scents on themselves, their house or even their car…After working on this campaign, I finally knew the reason why and I am actually able to call this by its proper name ( Noseblindness). Noseblindness is very real and it is amazing how quickly our brain adapts to certain smells and completely blocks them.

It was very interesting to learn that the human olfactory system evolved from its original use which was to classify and line up the chemical signals from receptors in our nose in order of importance so we could recognize life endangering facts like wild animals predators, poisonous plants, etc.… but because of the human modernization, the olfactory system has another role.

We come in contact with so many different scents on a daily basis that we get overloaded with so many different scents. So our olfactory system can get distracted and it adapts by categorizing and identifying smells that are familiar so it can focus on less familiar smells that require our attention.

Noseblindness is a nasal condition where we become accustomed to the odors around us over time, which are created by the odor cycle. Odors from various activities are released inside our home where they can stay airborne or deposit on the soft surfaces that act like odor- magnets. As a result most people suffer from nose blindness in their natural habitat, so they perceive certain scents as “home” and are unable to perceive this familiar scent as malodorous…Make sense, don’t you think?

This certainly made me conscious as to what other people walking in my home can perceive as odors that I cannot!
Febreze offers the solution to the Noseblindness as Febreze contains a molecule known as Cyclodextrin that traps and eliminates the bad odors around us and leaves a pleasant scent.

When I first moved to the States, my husband was traveling overseas for work often. One of the first things he packed was a bottle Febreze fabric freshener as he said he used it to wear his shirts more than once, which I think is a little gross, but I guess if you don’t have a washing machine and end up staying overseas longer than you planned, it is probably the best option available.

We have always kept Febreze products in our home and now that I have learned so much about Noseblindness, we will use them even more!

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Stay connected:
More about Noseblindness on Febreze Facebook and Twitter pages!

 

Win it:

Are you Noseblind? Febreze has kindly offered one lucky Born 2 Impress reader, the chance to win a free Febreze prize pack AND a $60 Amex gift card!

To enter this giveaway, please use the giveaway Tools form bellow:

Please use the Giveaway Tools form for ALL entries. Except for the initial comment. Please leave comments containing 3 – 4 sentences in order to qualify- Comments like I like this or I want to win will not count! Contest open to the US  and Canada  residents with a valid street address. No PO Boxes please. Winner(s) are selected randomly through the use Giveaway Tools unless otherwise noted and will be announce on the contest closing date. To claim your prize(s), you must contact Born 2 Impress within 48 hours of the contest closing Prize(s) not claimed by (48 hours) will be forfeited and a new winner will be selected.

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Disclosure: 

This review and giveaway was made possible by Double Duty Divas and Febreze. I was compensated for my participation in this campaign. My opinions are my own and not by any means influenced by any other part.My opinions are my own and not by any means influenced by any other part. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising”

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 jenniffer@born2impress.com